This role requires someone who has a solid experience and excellent understanding of being a forefront of marketing and digital strategy for a diverse roster of artists. This role serves as a quarterback to drive project alongside the artist, manager and their core team at the label. The Digital Marketing Manager is fueled by creativity, innovation, organization and excellent problem-solving skills abilities.

Essential Duties and Responsibilities:

You will be the main point of contact for your assigned roster of artists - providing tools, direction, and information to all departments and relevant external parties, while coordinating each department's efforts in execution of digital marketing strategies.
Define, plan and execute digital marketing plans/campaigns for label artists and their respective music releases.
Develop marketing and digital plans that allow the artist to engage and grow their fanbase.
Communicate and work closely with artists, managers, labels, agents and promoters to ensure seamless execution of marketing campaigns and objectives
Always-On approach: plan, oversee, execute, analyze performance and implications of marketing and digital campaigns across client roster.
Identify and set KPIs and targets, across platforms for roster of both emerging and established artists.
Work closely with the artist and team to help develop and maintain a consistent image and brand.
Work closely with design team and content creators to initiate new and exciting content and communications that drive awareness, streams, performance metrics.
Remain up to date on social/digital/content platforms, respective features, algorithmic evolution, and potential opportunities to pursue within each etc.
Stay informed about emerging trends and technology and provide updates to internal team and clients
Identify and liaise with internal and external partners (e.g. vendors, influencers, PR, event teams etc.) to plan, execute, and report post-mortem of campaigns
Heavy research of artist communities and word-of-mouth analysis (reading and analyzing blogs, other artist sites, etc.).
Quantify the success and efficiency of digital promotions, paid media campaigns, eCommerce efforts, social engagement and partnerships via various analytics tools.
Manage relationships with top-level artists, managers, and other partners
Leverage your relationships and expertise between artist teams and social media partners (TikTok, Instagram/Facebook, YouTube/VEVO, Twitter, etc.) on best practices, content trends, engagement and promotional opportunities.
Discover new sites, outlets, influencer accounts to promote artists and maintain relationships with key sites and partners.
Manage and oversee 2-3 direct reports on marketing team.

KNOWLEDGE

The individual must have the following level of education, experience and training proficiency in the following areas:

Education/Training

· High School graduate or equivalent ____preferred_____ required

· At least 2 year college (associate) degree ____preferred_____ required

· Bachelors degree in Marketing ___ preferred __X___required

Experience:

3 or more years related experience in digital marketing within the music industry
Experience managing social media and content in music space preferred

Skills and Abilities:

Thorough understanding of comprehensive digital and content marketing, including strategy, set up, execution, analysis, implications of campaigns.
Music-specific marketing experience, planning and implementing campaign rollouts.
Strong music industry network, particularly across digital/social verticals.
Ability to generate original and forward-thinking ideas around content creation, narratives, artist positioning, release roadmap and cadence.
Understands industry landscape on both a granular and comprehensive level in order to adapt marketing approach for each artist and campaign, accordingly.
Efficiency in overseeing and managing projects across company and client roster.
Strong organizational and prioritization (time management) skills.
Understands data and analytics tools in order to work with business intelligence team to measure and report campaign impact and performance.
Thorough understanding of owned, earned, paid media.
Bi-lingual English Spanish is desired but not mandatory.
Excellent stress and time management skills.
Ability to remain calm under pressure.
Must be able to speak, read, write and understand the primary language(s) used in the workplace.
Must have intermediate knowledge in Google Suite; Apple MAC systems/ Microsoft Suite, and other applicable computer systems.
Must have strong computer knowledge of various music applications and excellent knowledge of the Internet.
Must be motivated, creative, innovative, organized, detail-oriented and accustomed to working under tight deadlines.

"Rich Music and all affiliates are an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law."

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